Good SEO vs Bad SEO: How to Choose a Good SEO Company in 5 Questions?

Good SEO vs Bad SEO

Search engine optimization, also known as SEO, is a popular form of search engine marketing. Its main objective is to improve site ranking in various search engines. Almost everything on the Internet has grown around the idea of search engine optimization. However, it is important to note that there are two distinct methodologies at work when it comes to optimization.

According to many SEO consultants, its methods can be subdivided into two different groups. The categories are best known as “white hat SEO” (which aims to improve the overall quality of websites and increase site ranking through approved methods), or “black hat SEO” (often uses methods like cloaking, spamdexing to move up).

Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is of the utmost importance that you have used the techniques correctly, otherwise, you risk your website becoming banned or blacklisted.

Keyword Research

  • Good – It is considered a good SEO technique if you strategically place keywords throughout your website, providing that they are relevant to the information on the page and they haven’t been used so many times that they are considered spam.
  • Bad – Targeting a single keyword on every page throughout your site is considered spam, as is hiding keywords in the background (by making the font the same color) and using the keyword way too many times that would be considered natural.

Meta Tags

  • Good – Creating user-friendly meta title tag using a relevant keyword phrase and that is 60 characters or less is considered good SEO, as is keeping your website traffic in mind so that your message can be heard when people read your description.
  • Bad – Stuffing your meta tag with keywords will not work in your favor when trying to rank higher in search engine results. If you forget about the user experience and just try to spam Google, you will quickly find your ranking lowered.


  • Good – For the optimization of your content to be considered ‘good’, you will need to include keywords into it in a way that is understandable and relevant to the website. SEO is all about making the content users want much easier to find.
  • Bad – If you have so many keywords jammed into your content that it is nearly impossible to read, however, this is considered spam. It is also considered bad SEO if you have used keywords that aren’t relevant to the information on the page.

Directory Submissions

  • Good – When listing your website on directories that will make it easier for people to find you, you should only choose highly trafficked and respected websites. This will ensure that you are getting relevant and high quality links back to your site.
  • Bad – Using a software program that promises to distribute your website to thousands of directories is essentially useless for SEO if no one looks at the listing and it can actually be detrimental if the directory is proven to be less than reputable.

Facebook Marketing

  • Good – Building a Facebook fan page that is inviting to your audience and allows you to spread your message is very handy for SEO, as engagement is something that plays a major role in optimization today. It also gives you another place for links.
  • Bad – If you attempt to send thousands of friend requests from a personal Facebook profile that has been structured to come from a business, however, you will damage your SEO efforts and Facebook may even shut your account down.

Whilst there are good and bad approaches to many other SEO techniques (such as blog commenting, video marketing and the use of Twitter), the five areas that we have outlined above tend to be the most abused. When it comes to getting your website to rank higher in search engine results, it is important that you ensure you have used the correct SEO techniques in the right way otherwise you will run into a few problems.

How to Choose a Good SEO Company in 5 Questions?

Here are the basic questions you must ask before hiring an SEO company or an SEO Consultant:

Question : “What’s Your Approach to SEO?”

Answer 1: This will tell you what year the agency is living in. Many SEO agencies hype up outdated concepts like meta tags, keyword density and web directories. A trustworthy agency will talk about keywords, outstanding content and white hat link building.

If you’re not sure what exactly you should be listening for, this guide by dubbed “SEO COLLEGE Search Engine Optimization (SEO) Guide” is worth a read.

Question : “What Does Your Reporting Look Like?”

Answer 2: This question is a barometer that gives you deep insights into their SEO approach. Shady agencies will send you reports with a list of links that they’ve mysteriously “acquired”. Someone worth hiring will focus on publishing and be promoting epic content on your site. The reporting will zero-in on how it performed in terms of generating links.

Question : “How Will You Build Links To My Site?”

Answer 3: You probably already know that the number (and quality) of the links pointing to your site is one of the most important ranking signals that Google uses. But if you attempt to manipulate the algorithm with phony links from mass article directory submissions or low-quality guest blogging, you could find your site in the doghouse. Ideally, you want a company that’s going to focus on producing amazing content and promoting that content via manual email outreach.

Question : “What Types of Results Should I Expect…And When?”

Answer 4: It’s not unreasonable to expect tangible results from the people that you pay. However, many firms will dodge this question with vague statements like “SEO takes time” and “we don’t control what Google does”. While those statements are spot on, there’s an element of predictability that comes with quality SEO. Namely, a slow but steady increase in rankings and organic search engine traffic.

Question 5: “What Happens if My Rankings Drop?”

Answer 5: It’s not uncommon for rankings to fluctuate over time. If it does, you can usually recover (even if it’s from a Google penalty). You want to hear things like, “If that happens, we’ll work with you to figure out a solution”. Red flag statements include “That’s never happened to us. Don’t worry about that” or “Hey, Google tends to do that. We don’t accept responsibility for what Google does.”


An easy way to distinguish between Good and Bad Seo is the amount of time necessary to achieve the desired results.If you do not know the right techniques and tools, White Hat SEO uses methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black Hat SEO offers quick and easy results but accomplished through deceptive practices. This will often lead to a penalty.

If you are looking for an ethical SEO company that will take great care of your website and achieve great results, the right way, then contact us today.

Brighton UK based Freelance Digital Marketing Specialist with over 10 years experience (working in-house & in agency as an SEO & PPC Consultant) in building up thriving online brands, creating sales and increasing revenue for small & enterprise companies via using SEO and paid search advertising methods.

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