Search engine optimization, also known as SEO, is a popular form of search engine marketing. Its main objective is to improve site ranking in various search engines. Almost everything on the Internet has grown around the idea of search engine optimization. However, it is important to note that there are two distinct methodologies at work when it comes to optimization.
According to many SEO consultants, its methods can be subdivided into two different groups. The categories are best known as “white hat SEO” (which aims to improve the overall quality of web sites, and increase site ranking through approved methods), or “black hat SEO” (often uses methods like cloaking, spamdexing to move up).
Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is of the utmost importance that you have used the techniques correctly, otherwise you risk your website becoming banned or blacklisted.
Whilst there are good and bad approaches to many other SEO techniques (such as blog commenting, video marketing and the use of Twitter), the five areas that we have outlined above tend to be the most abused. When it comes to getting your website to rank higher in search engine results, it is important that you ensure you have used the correct SEO techniques in the right way otherwise you will run into a few problems.
Here are the 5 basic questions you must ask before hire a SEO company or a SEO Consultant:
Question #1: “What’s Your Approach to SEO?”
Answer #1: This will tell you what year the agency is living in. Many SEO agencies hype up outdated concepts like meta tags, keyword density and web directories. A trustworthy agency will talk about keywords, outstanding content and white hat link building.
If you’re not sure what exactly you should be listening for, this guide by dubbed “SEO COLLEGE Search Engine Optimization (SEO) Guide” is worth a read.
Question #2: “What Does Your Reporting Look Like?”
Answer #2: This question is a barometer that gives you deep insights into their SEO approach. Shady agencies will send you reports with a list of links that they’ve mysteriously “acquired”. Someone worth hiring will focus on publishing and promoting epic content on your site. The reporting will zero-in on how it performed in terms of generating links.
Question #3: “How Will You Build Links For My Site?”
Answer #3: You probably already know that the number (and quality) of the links pointing to your site is one of the most important ranking signals that Google uses. But if you attempt to manipulate the algorithm with phony links from mass article directory submissions or low quality guest blogging, you could find your site in the doghouse. Ideally you want a company that’s going to focus on producing amazing content and promoting that content via manual email outreach.
Question #4: “What Types of Results Should I Expect…And When?”
Answer #4: It’s not unreasonable to expect tangible results from the people that you pay. However, many firms will dodge this question with vague statements like “SEO takes time” and “we don’t control what Google does”. While those statements are spot on, there’s an element of predictability that comes with quality SEO. Namely, a slow but steady increase in rankings and organic search engine traffic.
Question #5: “What Happens if My Rankings Drop?”
Answer #5: It’s not uncommon for rankings to fluctuate over time. If it does, you can usually recover (even if it’s from a Google penalty). You want to hear things like, “If that happens, we’ll work with you to figure out a solution”. Red flag statements include “That’s never happened to us. Don’t worry about that” or “Hey, Google tends to do that. We don’t accept responsibility for what Google does.”
An easy way to distinguish between Good and Bad Seo is the amount of time necessary to achieve the desired results.If you do not know the right techniques and tools, White Hat SEO uses methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black Hat SEO offers quick and easy results, but accomplished through deceptive practices. This will often lead to penalty.
If you are looking for an ethical SEO company that will take great care of your website and achieve great results, the right way, then contact me today.